We Have A New Name!

August 16, 2011

Sometimes, change is a good thing.

Over the last few months, we’ve noticed a trend while talking to people. We were told a number of times, as well as saw it ourselves, that our name led people to believe we dealt with hardware. While we certainly could deal with hardware, that’s not the direction we’ve chosen to take. We consider ourselves a web development and interactive agency – “Sandy Bay Networks” just wasn’t making this clear.

As of today, we have made the official change to…..*drumroll….* Sandy Bay Interactive. We feel, through speaking to our peers and clients, that this change will be a positive, clarifying action – both for us and for our partners.

This leads me to pose a question of you, dear reader: What do you think of change within an organization? Do you think it makes sense to listen to customers and peer suggestions? Do you think it makes more sense to “go your own way”? Obviously we’re big believers in listening to what people are telling us, but I’d love to hear your thoughts!

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4 Responses to “We Have A New Name!”

  1. Nicole LeBlanc Says:

    i think that you incorporated feedback from your customers and didnt lose your identity! great job- love the name change 🙂

    • sandybaytab Says:

      Thanks, Nicole! We’re pretty pleased with it. 🙂 We believe changes mean forward movement – it’s all about willingness to try something new, exciting, and in this case, fun! 🙂


  2. I definitely think change is a good thing. Listening to your customers and peers in this situation has led to a better understanding of what people thought of when they heard the name of your company and has allowed you to change it to something more recognizable in relation to the work you do, how can that possibly be wrong? Congratulations on the new name, I think it suits you just fine!


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